Mare Forum 2000: The Shipping Risk Management Forum       

QUALITY MANAGEMENT versus RISK FINANCE IN SHIPPING

25 & 26 September 2000, Athens Greece

 

Mrs. Tineke Netelenbos , Minister

Ministry of Transport,  The Netherlands

 

Keynote Speech : Quality Shipping: A Political Perspective

 

Ladies and gentlemen,

 

I would like to start expressing my gratitude for the invitation for this Ship Risk Management Forum 2000. I think this Forum provides an excellent opportunity to exchange views with high level representatives of both governments and the industry on a subject that in my opinion is of crucial importance to the maritime community: tools to make quality shipping economically more rewarding.

 

Although the international shipping industry has improved its performance over the past decades, the ‘Erika’ disaster and other recent accidents show that substandard shipping still haunts the oceans. For many players it seems to pay off to be substandard, or rather: it does not pay enough to invest in quality. The ‘Erika’ disaster also shows that there is a great public concern about accidents at sea and marine pollution. It is only too obvious that the public image of the industry is seriously damaged by such disasters. It goes without saying that it is in the interest of the industry that its image is one of quality rather than calamities. In this respect it is revealing that some players in the industry try to have no public image at all and seem to have an interest in making shipping a secretive industry.

 

Unfortunately, the economic rationality of today’s shipping market is not in favour of quality shipping. The commercial pressure on shipping and related sources is extreme and in an over competitive environment some are tempted to cut corners in an irresponsible way.  This has led to badly maintained ships manned with ill-trained crews. A substandard operator enjoys a substantial operating cost advantage versus a compliant operator who meets minimum international standards. At the same time there are huge financial cost of vessel casualties losses of human life. Thus, substandard shipping poses an unacceptable threat to the safety at sea, the marine environment and the competitiveness of those who meet minimum international standards. Therefore, targeting substandard shipping in my view should be the highest priority for maritime authorities and quality industry players alike.

 

Quality shipping as a concept is on the agenda for some years now and has been discussed on various occasions, like the Mare Forum conferences in 1996 and 1999 in the Netherlands. However, discussions between governments and industry players were mainly concentrated on the underlying problems of substandard shipping. Suggestions on how improve the quality of shipping have received less attention. Therefore, although in recent years a number of initiatives have been taken within for instance the IMO and the European Union, there still is no coherent package of policy measures to effectively tackle the problem. I think this Ship Risk Management Forum as an excellent opportunity to develop ideas on action that might be taken by governments and the industry alike.

 

Formulating and implementing solutions to ban substandard shipping for many decades was regarded as being an exclusive responsibility of governments. And of course, governments in their role as flag states do have a large responsibility to promote safety and protecting the marine environment. However, although the way this responsibility has been carried out in the past has led to a vast set of international conventions on safety at sea and the protection of the marine environment, for various reasons the current rules and regulations do not effectively ban substandard practices. In my opinion, a number of reasons for this lie in the very nature of the conventions themselves. First of all, the conventions created by governments and imposed by governments on the industry that mostly try to comply at minimal costs and sometimes try to dodge the rules. Thus they fail to stimulate the creation of a safety culture, or a quality culture, within the industry. And it is my firm conviction that substandard shipping can only effectively be expelled if there is a safety culture deeply embedded within the industry. Therefore, policy initiatives which favour quality shipping should also promote the transition to a safety culture approach.

 

Secondly, the conventions comprise mainly technical rules and regulations, all to often of a poor quality. These rules and regulations do not change the economic factors that primarily cause substandard shipping. In fact the quantity and the quality of the rules and regulations make it difficult to enforce them. This in turn seems only to attribute to substandard shipping. Over regulation and the all too often poor quality of the rules and regulations call for a Regulatory Reform. Let me make a distinction between already existing and future rules and regulations. As regards the first category it might be feasible to reverse and harmonise certain chapters of very detailed and obsolete rules and regulations. I am aware of the fact that this will be a difficult and time-consuming task.

 

As regards the second category, the new rules and regulations, I strongly favour to be very critical on the drafting of new chapters. We should refrain from the drafting of new regulations as a result of calamities before the causes of accidents have been properly investigated.

 

In this respect Formal Safety Assessment is regarded a useful tool for the decision-making before the process of drafting is decided upon. Once a decision has been taken to embark on new regulations on a certain subject, in my opinion considerable attention should be given to the output oriented essence of these regulations. The conventions should stipulate what should be achieved rather than how things must be done so as to leave ample room for innovation. Further, participation of private enterprises in the drafting process should be strengthened which might lead to better possibilities towards enforcement.

 

But again, rules and regulations cannot alter the economic factors that cause substandard shipping. What is needed therefore is not an exclusive focus on more legislation, but a policy that comprises a coherent package of initiatives to alter the economic rationality within the industry. Such a package should make use of market forces to penalise substandard shipping and promote quality.

 

It goes without saying that from a political perspective such an approach involves a quite different relationship between governments and the industry than what has been common practice until now. Of course, governments will keep their responsibilities as flag state. However, governments can never alter the economic rationality within the industry on their own. What is needed is a close co-operation in the policy process between government and the industry and an active role of the industry in creating a safety culture.

 

Whatever the future relationship between governments and industry will be, governments can take a number of initiatives to stimulate quality shipping. In my opinion the starting point for stimulating quality shipping must be the improvement of flag state performance. Governments must ensure their registries to be a quality registry. Instead of introducing more legislation they must focus on more effective implementation of already existing rules and regulations. This, amongst other things, involves making sure there is enough and competent staff to undertake the tasks required by international conventions. It involves the commitment and ability of flag states to have close relationships with organisations authorised to act on its behalf, like classification societies. Governments must also provide total transparency with regard to the ships in their registry and adequate actions in case of port state control detentions. A more effective implementation and enforcement of already existing legislation requires also a sound understanding of how economic drives influence the way ship owners deal with safety aspects. Transparent economic data will provide maritime authorities with a tool to more adequately target substandard shipping.

 

Governments must also change the way the regulations are formulated. They must no longer prescribe what a ship owner must do in specific circumstances, but formulate the goals a ship owner has to achieve. The way he reaches these goals is up to him. This puts the responsibility for a ship where it belongs: in the hands of the ship owner.  Ship owners then will be more able to deal with the regulations according to their individual situation. The experience in the Netherlands shows that such a situation contributes to the creation of a quality culture within individual companies.

 

In my view, only governments that have taken up their flag state responsibilities are in a position to address other stakeholders. I would appreciate when other administrations that feel likewise would join us on this road towards improved quality in shipping.

 

What role can the industry play? First of all it must be understood that the industry cannot be regarded as only comprising the ship owners. We all know that ship owners do not work on their own but are part of a network that also comprises shippers, brokers, classification societies, banks and insurers. They are all stakeholders in the system called shipping industry. In my opinion they all not only have a responsibility in reducing substandard shipping, they also can actively participate in promoting a safety culture approach and create effective positive economic incentives in favour of quality operators.

 

Quality players in the industry can participate in the regulatory reform process aimed at providing the maritime industry with a legal framework that contains economic incentives for quality.  The industry can also develop further ideas on how to stimulate co-operation between ship owners, shippers, classification societies, insurers and other sectors. A basis for such co-operation is already provided for by the Maritime Industry Charter, which was signed by many parties in 1999. Co-operation between quality industry players might enhance the exchange of information and create more transparency. In might also lead to a more uniform interpretation of international rules and regulations. These kinds of actions will certainly contribute to developing mechanisms for self-regulation in the industry.

 

It should be understood that quality in shipping should be awarded and all players should be shied away from using substandard shipping. I think actions to achieve this can be undertaken in all sectors of the maritime industry. However, I think there is one sector that can play a key role. That sector is the marine insurance sector.

 

Of course, I am not in a position to lecture the marine insurance experts on how to act. But if administrations and the industry do want to improve the quality of shipping also the insurance sector has to take up its responsibility. After all, substandard shipping cannot exist if the insurance industry is not prepared to insure or finance it.

 

Ladies and gentlemen,

 

Let us look ten years ahead from now. Let us look at two possible scenarios. In the first scenario the current situation is unchanged. Substandard shipping is still being combated by governments through the introduction of more and more prescriptive and detailed technical legislation. The burden of compliance with these rules has become so huge that substandard shipping is the only way to make profits. What has emerged is a substandard market. In the second scenario governments and the industry have successfully implemented a policy aimed at targeting substandard shipping. This policy makes use of market forces to penalise substandard shipping and promote quality shipping. Rules and regulations do not constitute a burden for the industry but provide guidance for goals to be achieved with respect to safety. The shipping market is no longer only cost-driven but also takes quality aspects into account.

 

Ladies and gentlemen,

I think for all of us the latter scenario is far more attractive than the former. It is also the most difficult to realise. I therefore invite all of you to actively participate in discussions during this Forum on how this second scenario can best be achieved.

 

I thank you for your attention.